redefining tied neckwear

A tied neckwear retail chain, Libertie aims to redefine the general public's approach to neckties and bowties, bringing them out of their perceived exclusivity with men and business formality. The curated line of products promotes itself to a wide audience as a personable accessory that readily defines one's character regardless of age, sex, or character: a different perspective that defies stereotypes about the concept.

Packaging and promotional materials emphasize the unique personality of each tie, showcasing their potential to complement a wearer's style through pattern, texture, and brand. The presentation of individual pieces and ensemble collections suggest storage and display: core aspects that reinforce the longevity and importance of the accessory.