the memory matching game on the go
- adapted student concept
- user experience
objective
BOLD is a 2016 7+ Mattel card game that allows players to analytically match cards across a 4x5 grid using 4 graphic variables. The game incentivizes good memory and exploiting an opponent's mistakes, resulting in exciting scenarios and a highly competitive atmosphere. After being exposed to the game during my internship at Mattel, myself and four other designers believed that aspects of the game could be ameliorated and function better on a digital platform.
Designed in conjunction with Nathasya Effendy, Ryan Stifler, Maya Zimmerman, and Lidia De Oleo.
Oversaw icon design, animation, and sound.
Designed in conjunction with Nathasya Effendy, Ryan Stifler, Maya Zimmerman, and Lidia De Oleo.
Oversaw icon design, animation, and sound.
solution
Using the existing brand and gameplay materials as a basis, this conceptual prototype explores how players young and old would experience BOLD on a smartphone instead of a tabletop. The app expands upon the original design with online matchmaking, additional game modes, player customization, and reinterpretations of existing mechanics, unshackling the product from the limited capacity of the printed medium.
major opportunity areas:
- Remove the inconvenience of physically handling the 81 cards needed to play
- Implement functionality that expands the scope and variety of the game's mechanics
- Automate the score keeping process that determines the game’s outcome
online player network
To increase the challenge and variety of game experiences, BOLD can now be played with online players, saved friends, or offline bots.
new game modes
Aside from Classic BOLD, Arcade mode introduces new power ups and variables that intentionally disrupt the regular flow of a match. Alternatively, Zen provides a relaxed, untimed experience that concentrates purely on the memorization aspect of the game.
community-made decks
As a game for all audiences, the BOLD app allows users to generate their own art to be bought and sold by the community, allowing every user to dictate a personalized look for their interface.
